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Forecast and Analysis of Development Prospect of Filter Material Market in China

Column:Industry information Time:2019-04-29
Forecast and Analysis of Development Prospect of Filter Material Market in China

According to Wang Qing, director of the Market Circulation Research Department of the Development Research Center of the State Council, by 2015 and 2022, China's car ownership by 1000 people will be about 115 and 230, respectively. The total number of cars will be about 160 million and 325 million, and the production and sales of new cars will be about 26 million and 39 million. Such a huge car ownership has brought broad prospects to China's auto parts market, especially for vulnerable parts such as filters, which will be "infinite money". The related filter market also ushered in an opportunity for development.


The market prospect of automotive filter material is vast


Under the attraction of the huge market, as early as a few years ago, many domestic capital rushed into the filter industry. According to incomplete statistics, there are more than 3000 filter manufacturers in China. In addition, many foreign filter brands are also manufactured in China, which are attracted by Qianjing. In this way, the fierce competition in the filter industry is inevitable.


This kind of market situation extends to the upstream of the filter industry. It is obvious that the market of automotive filter material has also ushered in a broad market prospect. Some filter material suppliers with good development momentum can maintain annual performance growth of more than 10% in recent years.


This is the case with Dongguan Litao Filtration Material Co., Ltd., the largest manufacturer of non-woven automotive filters in China. Its performance in 2012 exceeded 70 million yuan. With its annual growth rate of 20% - 30%, Litao's performance in 2013 is expected to exceed 100 million yuan. In this regard, the head of marketing department of Litao Company said that the growth of performance is closely related to the better market of filters.


The filter industry is also facing the danger of disorderly competition


Of course, as with the filter industry, there will always be some chaos in the fierce competition under the background of market improvement.


In an interview with the media, Yan Yixu, general manager of Litao Company, who was awarded the "Top Ten Filter Raw Material Suppliers in 2011", said, "Like the development of other parts and components, many filter material enterprises blindly pour into this market, resulting in rapid expansion, which makes the current filter Market mixed, the product quality is uneven, and the competition is very fierce. At present, most of the domestic filter products are still in the low-end quality. In this way, in the market competition, we mainly rely on price war, which not only disrupts the market order, but also enters a vicious circle, ultimately harming the interests of all, and is not conducive to the orderly development of the filter market.


Yan Yixu's expression directly reflects the chaos of the filter market.  However, with the improvement of the filter Market and the maturity of consumers, fake and inferior products will be gradually eliminated from the market, and the corresponding filter materials related to the quality of filter products are also required to have higher quality and higher technical content. Appeal chaos will be gradually resolved, which also means that in the future, enterprises that can base themselves on the industry must have quality assurance and technological advantages.


In this regard, in the industry development for more than 20 years, regardless of performance or technical quality in the industry's forefront of the Litao company is also deeply sympathetic.


Shortage Exhibition of Professional Marketing Talents and Important Means of Network Channel Development


At present, the product differentiation of filter material market is getting smaller and smaller, and the product quality of enterprises with the same level is not much different. In this regard, some enterprises began to focus on building their own marketing team, promoting sales channels, in order to gain greater market share. However, it is not easy to build a marketing team for such highly specialized industrial products.


Take Litao Company as an example——


With the increasingly fierce market competition, the former "seller's market" has been transformed into "buyer's market". At this time, the "excellent marketing team to expand sales channels" is an important means for such enterprises to compete in the market. However, according to Litao, "If the filter material such as non-woven fabric has requirements for professional knowledge, and if the business personnel can not answer the technical questions raised by customers, it will inevitably affect the final transaction, now it seems that there is a shortage of excellent marketing personnel who know professional knowledge."


It is also the lack of such talents that makes the platform such as exhibition and network, which enables customers to take the initiative to "door-to-door" become an important channel for them to develop their business. It can be seen from Li Tao's careful management of his shop on Huicong Internet in the past year. However, Li Tao company leaders said that the exhibition and network is only one aspect of market expansion, which also requires professional personnel to operate and maintain, so the filter industry should try its best to cultivate marketing talents with professional knowledge.


The above is actually a part of the phenomenon reflected by the filter industry under the stimulation of the filter market. However, with the continuous growth of China's automobile ownership, the increasing demand for Automobile Filters in the automobile aftermarket will inevitably bring opportunities for the development of the filter industry. However, in order to seize this opportunity, industry enterprises need to pay attention to market trends, team building and brand building on the premise of self-cultivation. Only comprehensive development can win a place in the increasingly fierce market competition.