Based on comprehensive estimates of China's population structure, economic growth rate, and urban population density, Wang Qing, director of the Market Circulation Research Office of the Development Research Center of the State Council, speculates that by 2015 and 2022, the number of cars per thousand people in China will be about 115 and 230 respectively, with a total ownership of about 160 million and 325 million respectively. The scale of new car production and sales will be about 26 million and 39 million respectively. Such a large number of cars has brought broad prospects to China's automotive parts market, especially for vulnerable parts such as filters, which will have unlimited financial prospects. The related filter material market has also ushered in development opportunities.

The market prospects for automotive filter materials are broad

Under the attraction of a huge market, many domestic capital have been competing to enter the filter industry since a few years ago. According to incomplete statistics, there are currently more than 3000 filter production enterprises of all sizes in China. In addition, many foreign filter brands have also established factories in China to produce due to the attraction of "Qianjing". Thus, fierce competition in the filter industry is inevitable.

This market situation extends further upstream in the filter industry, and it is obvious that the automotive filter material market has also ushered in a broad market prospect. Some filter material suppliers with good development momentum have been able to maintain annual performance growth of over 10% in recent years.

Dongguan Litao Filter Materials Co., Ltd., currently the largest non-woven fabric manufacturer for automotive filters in China, achieved a performance of over 70 million yuan in 2012. With an annual growth rate of 20% -30%, Litao's performance in 2013 is expected to exceed 100 million yuan. The head of the marketing department of Litao Company stated that the growth of performance is closely related to the improvement of the filter market.

The filter material industry is also facing the harm of disorderly competition

Of course, like the filter industry, there will always be some chaos in the fierce competition under the background of market improvement.

In an interview with the media, Yan Yixu, the general manager of Litao Company, stated that "like the development of other component products, many filter material companies blindly enter this market, causing rapid expansion and resulting in a mixed bag of good and bad products in the current filter material market, with fierce competition. Currently, most of the domestic filter material products are still of low-end quality. In this market competition, people mainly rely on price wars, which not only disrupt market order, but also enter a vicious cycle, ultimately harming everyone's interests and not conducive to the orderly development of the filter material market

Yan Yixu's statement intuitively reflects the chaos in the filter material market. However, with the increasing efforts to crack down on counterfeit products in the filter market and the maturity of consumers, counterfeit and inferior products will gradually be eliminated from the market. Correspondingly, filter materials that are related to the quality of filter products are also required to be of higher quality and higher technological content. The chaotic situation of appeal will gradually be resolved, which also means that in the future, filter enterprises that can establish themselves in the industry must have quality assurance and technological advantages.

Litao Company, which has been developing in the industry for more than 20 years and is at the forefront of both performance and technical quality, also deeply shares this sentiment.

Scarce of professional marketing talents, exhibitions, and important means of developing online channels

At present, the differentiation of filter material market products is becoming smaller and smaller, and the quality of products from enterprises at the same level is not significantly different. In response, some companies have begun to focus on building their own marketing teams and promoting sales channels in order to gain a larger market share. However, for such highly specialized industrial products, building a marketing team is not easy.

Taking Litao Company as an example——

With the increasingly fierce market competition, the previous "seller's market" has transformed into a "buyer's market". At this time, expanding sales channels through excellent marketing teams is an important means for companies like Litao to compete in the market. But according to Litao Company, "Filter materials such as non-woven fabrics require professional knowledge. If business personnel cannot answer technical questions raised by customers, it will inevitably affect the final transaction. Now it seems that there is a shortage of excellent marketing talents who understand professional knowledge

It is precisely the lack of such talents that make platforms such as exhibitions and the internet, which allow customers to actively "visit", important channels for them to expand their business. This can be seen from Litao's meticulous management of his shop on Huicong website over the past year. However, the leaders of Litao Company stated that exhibitions and networking are only one aspect of market expansion, and these still require professional talents to operate and maintain. Therefore, the filter material industry should still strive to cultivate marketing talents with professional knowledge.

The above is actually a partial phenomenon reflected by the filter material industry under the stimulation of the improving filter market. However, with the continuous growth of China's automobile ownership, the increasing demand for automotive filters in the automotive aftermarket will inevitably bring development opportunities to the filter material industry. But to seize this opportunity, industry enterprises need to focus on market trends, team building, and brand building while cultivating their internal strength. Only comprehensive development can win a place in the increasingly fierce market competition.